Over 20 years of my design career I have designed physical products like motorcycles, dishwashers etc. and also digital technology products for the enterprise and consumer internet. Design is a highly iterative and collaborative process. Large systems like Search and products like Motorcycles require a team effort. These efforts are best rewarded if there is a strong coherent design direction, based on strong design principles and agreed business and user goals. Here is a glimpse of work that I have done myself or directed.
User Intent Firewall
Improved efficiency by 500%
Redefined how users define network security. Simplified mental model, reduced cognitive overload and Improved efficiency by almost 500%
Security Director Mobile app
Mobile app for monitoring network security
This mobile app allows users to monitor network security and application traffic. Quick actions can be taken to block rogue applications
Slipstream - DL and UI framework
Design language system and UI library
Slipstream is an meticulously crafted design language system and a front end UI framework developed for Juniper products
Scooped (2015)
News and Trivia for kids
Scoopid is a news app targetted at kids in the age group 9-13. Along with daily curated stories , this app provides trivia and general knowledge around the content. Quiz questions help earn points and compete with friends
Revel Care (2015)
Personalized health assistant and advisor
Revelcare is a personalized health assistant and advisor. Provides services, useful information and timely advice so that you can take control of your health
Smart Commute
Corporate employee transport management
Corporations in India provide transportation for employee using shared cabs. Smart commute automates the logistics and notification activities also providing additional safety features for women travelers
Re-imagining Search (2014 -15)
Redesign Vision Project
The 2013-14 project followed a design philosophy similar to that of Google. However it soon exposed a lot of disadvantages in the Google design. In Q4 2014, we embarked on an ambitious project to redefine the search result page to overcome the gaps, differentiate our offerings from Google and the effort helped Yahoo get the mozilla deal
Yahoo Search (2013-14)
Knowledge Search, Search Apps,
Introduced Entity search or (knowledge graph) in 2013. This aims at providing “answers” and “task completion” upfront instead of blue links. The introduction of this feature required a complete rethinking of the design language system.
Monetization and Ad formats
New ad formats and revenue optimization
Focused on monetization and new ad formats that resulted in 19% YoY growth through search-click driven revenue. Ran 40 + experiments on search distribution on Yahoo network to deliver 6% increase in query volume and 8% increase in down stream revenue
Search SDK for apps (2015)
Super Simplified Onboarding Flow
Targeting search syndication across 600,000 mobile apps, Yahoo redesigned and launched mobile search SDK. This also combines Flurry analytics. The super simplified flow gets you started in just 3 easy steps and in less than 10 minutes. Earlier flow required 19 steps!
Small Business(2014-15)
Redesigned the Enitre Product Suite
Yahoo helps merchants quickly and easily, register domains, host websites and create online stores. It also helps them market its products and track performance. This decade old product was completely redesigned with an objective to grow user base and revenue.
Sports app for Win8 (2013)
Sports live scores, teams, news
Windows 8 was about to launch and Yahoo wanted to be prepared with apps for its top properties . Yahoo sports is one of the most visited Yahoo products. The app that supported all major US sports, enjoyed a 4+ star rating on the app store before Yahoo decided to remove support in 2014
Finance app for Win8 (2013)
Latest finance news, stock quotes ...
Windows 8 was about to launch and Yahoo wanted to be prepared with apps for its top properties . Yahoo Finance is one of the most respected and visited Yahoo products. The Windows 8 app enjoyed a 4+ star rating on the app store before Yahoo decided to remove support in 2014
Yahoo Stars (2012)
celebrity fan following content curation
An Ethnographic study to understand behaviors and motivations in the millennials resulted in this concept. Yahoo stars was a single desitnation to consume the latest content, tweets and news around your favorite celebrities. Users could also curate content into collections, share collections and converse around their idols.
Omni Mail (2011)
1 to Few communication - emerging mkts
Emerging markets like India had a unique problem. While there were 800M cell phone users only about 90M users were on internet, mostly on desktop. This concept enabled 1:Few communication between friends who were on internet and those not on it.
Yahoo Cricket (2009)
The biggest game followed in India
Cricket is the largest followed game in India. Its almost a religion. Yahoo launched Cricket website in 2009 and over took ESPN CricInfo in just 2 years. Live cricket following, follow news, cricket players and more. Designed for almost all screens including TV, smart phones, and basic phones
Next Gen Cluster
Next generation Server Clustering
Veritas Cluster Server was a leading application in the space of Server Clustering. Next Gen Clustering advanced the capabilities of VCS across geographies
Integrated Data Manager
A new way of protecting Data
Veritas had several products for protecting Data.The products varied based on the type of data being protected and the reason for which it is protected. IDM was a revolutionary new concept to bring together all these products in a single offering.
