E-commerce product redesign
Yahoo Small business site was a very old product with an old tech stack. The complete product was rehauled in 2013-2014. Ecommerce products help small businesses put up their online store in less than a day. The entire flow to create a new account, create a website design using templates, upload product and inventory, manage payments was redesigned to make it very easy to use. Elegant responsive templates enables the store to work across all devices!
Yahoo Small Business website redesign
Presales site was redesigned to increase sales and new business sign ups. Several experiments were conducted to optimize conversion
The redesign resulted in an increase in sales of $ 20MM
Earlier design
Beautiful templates to drive sales
Designed beautiful and functional templates for various categories of merchandise. A small business owner can use these to quickly create a responsive website that works across all screens and list his products for sale
Domain control panel redesign
Domain control panel - before
E-commerce control panel redesign
E-commerce control panel - after
