The ambitious plan to extend reach across mobile
Yahoo has launched an ambitious plan to extend the reach of its search, display and video ads through a new Mobile Developer Suite.
The free offering brings multiple products together for app developers to help them drive app installs and then analyze and monetize their traffic and usage.
The Developer Suite includes:
Flurry Analytics with Explorer (app analytics)
Yahoo App Publishing (app monetization)
Yahoo App Marketing (user acquisition)
Yahoo Search in Apps (Yahoo web search integration + ads)
Flurry Pulse (transmission of data to partners)
step 1 - register your app
once a developer is on the sdk download page there are only two easy steps to get started
1. Register your app
Download SDK
Once a developer registers his/her app, an App key is generated and the SDK can be instantly downloaded.
Old flow - too many steps to complete
The earlier flow was too lengthy requiring 19 steps. At the end of this flow, the user was told that a business representative would contact them in 2 business days !
No wonder the conversion and developer adoption was almost zero!
New simplified flow
The new simplified flow can get a developer going in 3 easy steps and in less than 10 minutes.