Yahoo News in Marathi
Only 100M of the 1.2 Billion population in India speak English. Yahoo partnered with Lokmat, a regional language news paper in India to deliver news in Marathi, a popular regional language.
A different language is spoken in each state and every state in India has its unique culture, style of dressing, festivals and food. In short a very unique identity.
The background images that reflect the identity of a state were explored to create an emotional connect with the audience.
Yahoo news in Bengali
Partnered with Dainik Jagran to deliver news in Bengali.
Arabic Yahoo.com
Yahoo acquired Maktoob.com, a portal in Middle East with products similar as Yahoo.
Yahoo global products like home page, news, entertainment, sports etc were translated to arabic bi-directional and the the local content feeds were ingested
Bi-directional Arabic guidelines
Since this was a massive effort to translate a lot of Yahoo products to Arabic, we put together an extensive set of design guidelines on how to translate experienes from English to Arabic.
Here are some examples.
